Let’s have a look at what is on-page SEO. On-page SEO is a signal sent by webmasters to search engines. We do this by sending these signals because we communicate quality and relevancy signals to the search engines. To help them rank because search engines have developed an algorithm and use this algorithm when you look at search engines. They try to rank the websites, which is good for their users. And if you are searching for a certain keyword, they want to bring up a result of high quality and high relevancy to give you an example of quality and relevancy. So let us say you are searching for something like a top 10 cars, and if you are getting a result for top-10 bikes. what happens is that even if this article about the top 10 bikes of excellent quality, you are still not getting the relevant thing that you want. So you want the top 10 cars to be researched. Here, the relevancy has to be good because search engines should give you the Articles you are searching for and their quality.
How Google algorithm impact on on-page SEO
Let’s say you are searching for cars, and let’s say 50 different websites have written an article about the top 10 cars. You would want the highest quality result to come up on top because you don’t want to waste time reading the low-quality results. So here, what happens is that the algorithm decides based on both quality and relevancy. An algorithm decides this because there are millions of pages to be indexed on web pages and the search engine result page. so The algorithm cannot spend manual time or manual effort in reviewing. Still, every day google developing it, the search engines are getting closer to a human level of intelligence ranking the websites. To help the Google algorithm get these signals, they depend on users’ and webmasters’ quality and relevancy signals. when webmaster sends signals to the Google search engine, we Do it by doing on-page SEO and on-page SEO or more of relevancy signals and less of quality signals. When you think about it, it cannot tell Google that your web page is good. Our users have to decide that it comes under off-page optimization because users will link to the site if it is of good quality. They will share it on social media, and they will do a lot of activities which is more on the off-page optimization side. So the signal sent by the users of your website to the search engines is more about the website’s quality. what exactly you are sending is that you are going to give the title. You will have the Content and whatever you are doing on-page on your website is more relevancy signals.
On Page Black Hat SEO Practices
So when you think about black hat SEO practices earlier a few years back, let’s say five-ten years back, webmasters used to do is that they used to lie to the search engines about the relevancy of their website or quality. For example, one of the ways that search engines use to rank websites is to look at all the keywords present in the article. So earlier several years back five-ten years back, webmasters just used to put many keywords on their web pages. Even if these keywords are not relevant and even if the article is so that users cannot read the article is just a bunch of keywords together, they would be able to rank it on the search engines. Those who used to go ahead and build try to build links independently and try to increase social shares on their own. So all these activities, you have Content, which is not of good quality and not of good relevance, and if you are doing some tricks to rank these webpages high on the search engines, these tricks are not in the best interest of the users is called black hat SEO. I wouldn’t say black SEO hat. practices are no longer possible. it’s no longer relevant or useful to do it. we can not consider it as long-term strategies. You may try to game the search engines to Rack web pages of your site for a short time. You may receive some traffic, but what’s the point in getting traffic for a short amount of time? You want to build something long-term.
How to build SEO strategy for long term.
when you are building something long-term, you will start getting exponential growth in your business. Right? So we will also have a look at all the different on-page SEO factors. So page speed is one on-page SEO Factor whenever someone searches for a keyword in Google, and if they have, let’s say, five different websites to click on there would want to, you know, visit a website that loads faster. Several things affect page load speed, and there are several tools to check page load speed. So each of these factors we will see in a separate lesson. So more page load speed means better. I see you were ranked the title tag, which is the title of your website which appears on the browser bar has a huge effect on-page SEO meta description is the description that you see on the search Pages below the keyword URL after title you Have the URL. After the URL, you have a meta description. So we will have a look at the meta description in detail as well. Then H1 heading tag and H2 heading tags. These are heading tags within your website. So once you have an article, suppose if you have a heading for that article, they have to be wrapped under H1 tags. And then you have a URL in the keywords in the I mean, sorry keywords in the URL. So your URL should be keyword-rich, and we will look at it as well because when people search for certain keywords in Google, they will see that these keywords URL or in the being highlighted, and this improves The Click-through ratio as well. So keyword in Content and what kind of keyword you add in the Content also matters a lot. We will Have a look at something called LSI keywords, which is latent semantic indexing. So if you have keywords, which are relevant to the main keyword, you should include those keywords in your article as well. it will help you rank better. Then you have something called image alt tags.sometimes, when the image does not load, there has to be an ALT tag, which describes what the image is about, and also the image name also matters in such then you have something called internal links, which is Links within your website. So this comes under on-page SEO which comes from other websites is part of off-page SEO, but internal links are on-page SEO. So if you have fi articles about SEO or, let’s say, in my blog. I have five articles about Facebook. Then I have to link all these articles within each other so that the users find the other articles relevant and useful when they are reading one article. So those are internal links. And the content length, so we have ten major factors in on-page SEO, and content length is also a major factor. So there has been researching done where long-form article always performs better than the short-form article. So we will have a look at it as well.