The top result for a typical search query, for example, will receive 40-60% of total traffic, while the second and third results will receive significantly less.
Keyword research
The first stage in SEO is to determine the keywords a site already ranks for
Content marketing
Once potential keywords have been identified, content marketing may begin
Link building
Obtaining high-quality backlinks is an important SEO lever
On-page optimization
In addition to off-page concerns like links, changes to the page’s structure can have significant SEO effects.
Site architecture optimization
Optimization of site architecture – Internal links are just as important for SEO as external links.
Semantic markup
Semantic markup is another SEO approach employed by SEO experts to improve the semantic markup of a website.