What is Multi-Experience & what is Multi-Experience Development Platforms?
By: Anjali Tiwari
Multi-experience refers to a user’s overall experience with a single application across several digital touchpoints—websites, mobile apps, chatbots, augmented reality/virtual reality, wearables using a range of interaction modalities such as touch, speech, vision, and motion. Multi-experience development (MXDP) entails developing touchpoints that are tailored to certain modalities while maintaining a consistent customer experience across mediums such as websites, mobile and desktop apps, smartwatches, and more. The goal of multi-experience development (MXDP) is to improve our digital Transformation & experiences across multiple devices & touchpoints.
The goal is to provide a consistent and smooth user experience. Companies no longer have to choose between deploying a web platform, a mobile platform, or both. It’s all about collaborating with the ever-expanding market of gadgets and their individual user experiences.
Touchpoints become more common as new modalities and device kinds arise. Multi-experience is well on its way to becoming the future of app development in a digital age where corporations are continuously competing for their customers’ attention. We’re seeing the emergence of multi-experience development platforms to suit the user and industry demands. These are used to support digital enterprises by creating voice, chat, wearable, and augmented reality (AR) experiences.
Multi Experience technology is a step advance in terms of comprehensive digital transformation.
“Development teams should master mobile app design, development, and architecture because ‘mobile’ is often the entryway to multi-experience,” says Daniel Sun, Vice President Analyst at Gartner.
Wearable devices, natural language-based UI, and AR and VR are all increasing the number of digital touchpoints. Customer demand must be met at every touchpoint relevant to a company’s operations in a cost-effective manner.
Businesses can use multi-experience development platforms to balance the simplicity of development against scalability and specific functionality. These platforms make it easier to create apps that function across several platforms and devices, allowing businesses to test and improve their user experience on a new platform with less risk. Companies can elect to construct unique, platform-specific apps once the app needs for this new platform reach a particular level of complexity.
What is Multi-Experience Development?
The goal of multi-experience development (MXDP) is to improve our digital transformation and experiences across multiple devices and touchpoints. Modes of human-machine contact are becoming more prevalent as technology advances. Users can utilize their voices or motions in 3D or virtual surroundings in addition to typing, touching, and conversing.
Why Multi-Experience Development is important?
Customers are beginning to seek experiences in new digital touchpoints as they become more broadly available. As a result, businesses are investing in technologies that allow them to easily create for various digital touchpoints. Through Multi-Experience Development, we can combine our digital transformation experience across a variety of devices and touchpoints.
The growing popularity of mobile apps has prompted businesses to look for development platforms to help them create them. As a result, mobile application development platforms have grown in popularity (MADP). Multi-Experience Developments are in high demand as the importance of new devices such as wearables and new interfaces such as natural language grows.
What technologies are used in Multi-Experience Developments?
Visual and touch interfaces are well-established and required for the majority of B2C applications. The platforms listed below are newer, and developers must decide whether or not to use them in their new apps, as not all of these technologies apply to all applications.
Augmented reality (AR) gadgets use computer-generated data to enhance the image of the real world atmosphere. Quake Technologies, for example, has developed a smoke diving helmet for firemen that allows them to enter and exit dangerous situations faster while maintaining good eyesight.
VR stands for virtual reality, which is a computer-generated simulated visual world. A person can interact with objects and perform a series of acts in this reality. Playstation VR, for example, is a virtual reality headset that allows users to play a role in a game world.
Wearables are smart technological gadgets that are worn on the body and allow the user to interact with a smartphone app. Bluetooth headsets and smartwatches are included.
What are some examples of Multi-Experience?
- Google Home
- Voice Assistants
- Smart Watch
Advantages of using Multi-Experience Development
These platforms can help IT and business teams collaborate more effectively when developing, designing, and managing apps and consumer experiences.
Companies can develop applications for new digital touchpoints and platforms in a short amount of time.
Businesses’ app delivery time falls as developers’ productivity increases across numerous touchpoints thanks to high-productivity tooling and common development languages.
By streamlining DevOps methods and tooling, the platform delivers continuous improvement and faster release cycles.
The cost of designing an app for any touchpoint is reduced since core back-end services are portable and reusable.
What are the most popular platforms for developing Multi-Experience applications?
A system that qualifies as a multi-experience platform must be able to develop:
Apps for mobile and the web, including native iOS and Android apps
Progressive web apps and web apps that are responsive
Apps for smartphones and tablets
Apps for wearables, AR/VR, IoT, and AI
Among the Multi-Experience Developments are:
Multi Experience Pioneers
BMW India’s Contactless Experience and Domino’s Pizza’s Domino’s Anyware are two wonderful examples of successful multi-experience initiatives.
Customers may buy pizza in 15 different ways using Domino’s Anyware. They may use any device they want and engage in whatever way they choose, whether it’s through smart speakers, text on your phone, or even Slack.
For their customers, Domino’s made the ordering process as simple as possible. Their former CEO’s plan to turn the company into a software company that sells pizza has taken off. Digital outlets account for more than half of all orders. Their company’s stock value soared 90 times as a result of these advancements, from $2 to $180 in 2010. Its value is now hovering around USD 400. Domino’s has driverless delivery vans and drone deliveries on the horizon.
In the wake of the COVID-19 outbreak, BMW India has built a contactless customer experience. Customers can now browse, experience, purchase, and schedule appointments from the comfort of their own homes.
Multi Experience’s Economic Impact
Businesses seeking complete digital transformation must rethink their strategies; the future is shifting away from mobile and toward multiexperience. Customers are at the center of this transition, as are their experiences. To provide a cohesive consumer experience across all channels and modalities, the correct technology is required.
In 2022, the number of wearable gadgets is predicted to reach 1.1 billion. While sales of virtual reality and augmented reality have been inconsistent over the years, it is expected that 52 million devices will be sold by 2022. The epidemic has reshaped retail, as well as many other aspects of life, hastening the trend of digital shopping. Regardless matter how long the pandemic lasts, our world will never be the same again. This shift has resulted in an entirely new experience. When it comes to dealing with a brand or business, this shift has resulted in a whole different experience.
Businesses must rethink their value proposition and broaden their experience to connect with their customers in whatever form they like. Because all procedures are contained under a single system, businesses can streamline their operations. Multi-Experience Developments provide for the speedier deployment of more valuable digital experiences, making it easier to match company procedures with industry expectations. The most commonly used technologies supporting Multi Experience development are cloud-hosted AI services, followed by native iOS and Android, and finally mobile back-end services. Adapting your business strategy to include Multi Experience growth, regardless of your market, could be the key to your company’s future success and consumer loyalty.
If leaders in application development want to meet the wide range of user experience demands, they must embrace Multi-Experience Development. Citizens and professional developers can use these platforms to access a variety of front-end tools and back-end services that allow them to meet all customer needs and deliver a full experience. Multi-Experience Development has the potential to be a developer’s superpower!
It allows for rapid and scalable development across numerous channels, ensuring that digital and ambient experiences are consistent. They’re the greatest option for your company since they reduce the amount of effort involved in digital transformation and allow you more control over digital experiences.